The fashion industry in Middle Eastern countries is thriving with innovative ideas, renowned labels, and emerging designers breaking into the fashion scene. Local fashion trends, platforms, social media stars, and designers are playing a significant role in the global fashion narrative.

The growth of modest fashion in the Middle East has opened new opportunities for Muslims and those with knowledge of Muslim culture to enter the fashion industry. The industry’s steady growth is attracting many fashion brands, with most targeting the Middle East as a key market. The sales numbers of various brands in the Gulf, Indonesia, and the Middle East show promising growth in this profitable global market.

The Middle East has always been a profitable part of the world for the fashion and luxury industries. Top Luxury Designers like Dior, Eli Saab, Oscar de la Renta, and Gucci and Prada are now offering styles specifically geared towards the Middle Eastern markets, together with Local Big names in Modest wear like MAUZAN, Hassa Fallasi and Anatomi , online retailers such as Net-a-Porter, Farfetch, and Asos, Ounass, By Symphony, and fast-fashion behemoths like Zara, Mango and H&M; have all followed suit.

To tap into the nearly $368 billion modest fashion market, fashion brands need to incorporate fashion-conscious Muslim women who are already at the forefront of the Hijabi Fashion Movement. Global brands have already made efforts to explore this industry, with players such as Uniqlo and Banana Republic offering hijabs via partnerships and capsule collections, while athletic brands Speedo, Nike, and Adidas are all rolling out modest fashion collections.

To tap into the nearly $368 billion modest fashion market, fashion brands need to incorporate fashion-conscious Muslim women who are already at the forefront of the Hijabi Fashion Movement. Global brands have already made efforts to explore this industry, with players such as Uniqlo and Banana Republic offering hijabs via partnerships and capsule collections, while athletic brands Speedo, Nike, and Adidas are all rolling out modest fashion collections.

The Middle East and North Africa’s fashion industry is booming, with a 6 percent compound annual growth rate projected to reach $55 billion by the end of 2019, according to the Dubai Council for Design and Fashion. Muslim spending on apparel is expected to increase by 6%, reaching $402 billion by 2024. The State of the Global Islamic Economy report estimates that consumer spending, including on modest clothing, will surpass $3.0 trillion by 2021 for Muslim nations, up from $1.9 trillion in 2014.

Southeast Asia is quickly becoming a hotspot for fashion and beauty brands looking to drive sales growth. Its youthful demographic, high levels of mobile and social media penetration, and an increasing middle class moving up the luxury spending scale make it an attractive market for luxury-modest-fashion e-tailers like The Modist. Domestic brands catering to the modest fashion market are also on the rise, making Southeast Asia a trendsetter in the industry.

If you’re interested in finding out more about Demure & Co’s latest collection and staying up-to-date on our future releases, be sure to visit our website demuareandco.com and follow us on social media. And if you’re looking for high-quality, stylish clothing that’s both comfortable and sustainable, consider giving Demure & Co a try.