Introducing the Demure & Co, a captivating fusion that intertwines the cultural heritage of Indonesia, the world’s largest Muslim country, with the contemporary modesty of the Gulf. This extraordinary encounter redefines the boundaries of Middle Eastern modesty and Indonesia’s rich legacy of modest wear, giving rise to a new realm of creativity.
Inspired by the vivid dreams of its visionary founders, whose roots trace back to the world of Italian luxury, Demure breathes life into a captivating juxtaposition between Abaya fashion and traditional luxury attire. Through creative depictions, Demure showcases the remarkable possibilities of modest womenswear, maintaining an essence of chic allure while embracing the essence of conservative elegance.
Small Acts, Limitless Transformation
Beyond our commitment to fashion, Demure & Co takes pride in collaborating with individuals and businesses dedicated to empowering underprivileged women. As a platform, we provide a voice to these courageous women, sharing their inspiring stories with the world. By doing so, we aim to showcase their inherent value and resilience, fostering a sense of inclusivity and empowerment. Through our brand, we aspire to not only offer exceptional modest wear fashion but also create a meaningful impact, celebrating the strength and determination of underprivileged women.
Fashion Industry facts
Global fashion industry value
Modestwear category market value
pieces of apparel sold yearly (2020)
pieces of modest apparel sold yearly (2020)
refugees & asylum seeker around the world
They spend their hours confined to their homes, deprived of basic rights such as access to education and the opportunity to work and support themselves.