DEMURE & CO is a fusion between Cultural heritage of the world’s largest Muslim country Indonesia and the Gulf, redefining a new creative encounter between Middle Eastern contemporary modesty and Indonesia’s rich modest wear heritage. DEMURE & CO is inspired and dedicated to all Modest Women, bringing a unique palette of style, fabrics, colors, and design that are a symbol of personal expressions of culture, heritage, and modesty.

DEMURE & CO Complements young, sophisticated Gulf women who are bold yet refined with strong sense style of timeless elegance. Demure & Co is devoted to creating a wardrobe full of Haute and stunning pieces for women who that stand out and make an impression. Crafted from the vivid dreams of its inspiring Founders who come from an Italian Luxury background.

Demure & Co instills a juxtaposition between Abaya fashion and traditional luxury attire through creative depictions of what Modest womenswear can look like, while remaining chic and relatively conservative. As an established high-end luxury Abaya brand with modest fashion at the core and no longer limited to annual Ramadan capsules showcasing the finest designer collections that are unique yet consistent with the Conservative traditions and culture.

Demure & Co aspires to become a trendsetter with exceptional quality in Modest wear while changing the mainstream narratives about women Luxurious artisan-made Open Abayas, Premium kaftans, and dresses customized to suit Middle east sensibility. The Demure & Co Signature line features top-grade, opulent fabrics like high-quality velvet, Grade A Korean Nidha, pure Japanese silk, Lurex Jacquard, Organza with hand-embroidered works of art regarded as timeless.

We brought together the latest in fabrics and textiles specially selected from the best manufacturers in Indonesia, Korea, and Japan with Luxury craftsmanship to create unique limited edition pieces with eye-catching detailing to create the ultimate luxury modest fashion ensemble. Demure & Co represents modern, stylish, and independent women to complement their powerful expressions of their individuality and sophisticated elegance.

Further reinforcing its position as a trendsetter in the haute couture industry, we are passionate about exploring cultural links through fashion, art, and experiences that represent the pinnacle of craftsmanship and are unsurpassed for its quality and attention to detail Demure & Co comprises 2 signature collections: Demure & Co Essentials and Demure & Co Prive, with bespoke and prêt-a-porter styling, and individuality.

Demure & Co Prive creates haute couture, stunning luxury evening gowns, and limited-edition pieces for festive seasons. Each piece made by Demure & Co is known for its immaculate craftsmanship which elevates each style to new heights of elegance and beauty.

Demure & Co plans to extend the Weekend luxury Loungewear as a casual line for our younger clientele. Demure & Co is available with some of the major retail channels across the Middle East including Dubai, Qatar, Oman, Indonesia, and Global online presence, and plans to enter in UK and US markets under a five-year expansion plan of the company.