Find your perfect fit with our detailed size chart. We provide measurements to help you choose the right size for your Demure Ready-to-Wear garments, ensuring a flattering and comfortable fit.
A Couture Guide to Finding Your Perfect Demure Fit
At Demure, every garment is crafted with precision, structure, and an appreciation for the female form. Accurate body measurements ensure the intended silhouette, balance, and elegance of each design is preserved.
This guide will help you measure your body correctly, whether you are selecting from our Ready-to-Wear collections or commissioning a made-to-measure couture piece.
Measure around the fullest part of your bust, keeping the tape parallel to the floor.
Ensure the tape passes over the shoulder blades at the back.
Tip: Keep your arms relaxed at your sides.
2. Waist
Measure the narrowest part of your natural waist, usually just above the navel.
Do not pull in your stomach.
Tip: Breathe normally — couture garments are designed for elegance and comfort.
3. Hips
Measure around the fullest part of your hips and seat.
The tape should pass over the widest area, typically 18–22 cm (7–9 inches) below the waist.
4. Shoulder Width
Measure straight across the back from the outer edge of one shoulder to the other.
Used for: Structured jackets, capes, coats, and tailored silhouettes.
5. Bust Height
Measure from the top of the shoulder (where the shoulder meets the neck) down to the fullest point of the bust.
Important for: Draped bodices, evening gowns, and couture pieces.
6. Arm Length
With your arm slightly bent, measure from the shoulder point to the wrist.
7. Sleeve Circumference (Optional)
Measure around the fullest part of your upper arm.
Recommended for: Fitted sleeves, embellished designs, and couture tailoring.
8. Garment Length
Measure from the highest point of the shoulder down to your desired hemline.
Midi dresses: Mid-calf
Maxi dresses: Ankle length
Evening gowns: Floor length (with or without heels)
Bust: Measure around the fullest part of your bust, keeping the tape parallel to the floor.
Waist: Measure around your natural waistline, the narrowest point between your ribs and hips.
Hip: Measure around the fullest part of your hips, keeping the tape parallel to the floor.
Length: Measure from the highest point of your shoulder to the desired hemline.
Demure designs are created with an emphasis on:
Fluid movement
Modest proportions
Elegant draping
Architectural balance
Our silhouettes are intentionally refined — neither restrictive nor oversized — to reflect timeless femininity and modern luxury.
Measurements are body measurements, not garment measurements
Fabric type and design structure may affect fit
Slight variations may occur due to handcrafted production
Bust: Measure around the fullest part of your bust, keeping the tape parallel to the floor.
Waist: Measure around your natural waistline, the narrowest point between your ribs and hips.
Hip: Measure around the fullest part of your hips, keeping the tape parallel to the floor.
Length: Measure from the highest point of your shoulder to the desired hemline.
Demure designs are created with an emphasis on:
Fluid movement,
Modest proportions,
Elegant draping,
Architectural balance
Our silhouettes are intentionally refined — neither restrictive nor oversized — to reflect timeless femininity and modern luxury.
Measurements are body measurements, not garment measurements
Fabric type and design structure may affect fit
Slight variations may occur due to handcrafted production
| Region | XS | S | M | L | XL |
|---|---|---|---|---|---|
| US | 2 | 4 | 6 | 8 | 10 |
| UK | 6 | 8 | 10 | 12 | 14 |
| EU | 34 | 36 | 38 | 40 | 42 |
| UAE/GCC | 32 | 34 | 36 | 38 | 40 |
| Indonesia | S | M | L | XL | XXL |
Contact our dedicated team via WhatsApp or email for personalized styling and sizing advice.
Chat with us on WhatsApp for instant support and styling tips.
Send your inquiries to info@demurefashion.com for detailed assistance and custom requests.
Visit us at 15 West 56th Street, New York, NY 10019. View Map for directions.
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