Step Into Elegance
On the 7th of August, the spotlight shone brightly on Demure & Co as it collaborated with Harper’s Bazaar to host an unforgettable private fashion trunk show at the prestigious Landmark, Griya Arifin Panigoro. The event was a celebration of the essence of modest fashion, infused with sophistication and culture while debuting the highly anticipated SS2025 luxury modest wear collection. Guests were invited to indulge in classical Arabian hors d’oeuvre, set against the backdrop of live music and exquisite art, offering a one-of-a-kind sensory experience that perfectly mirrored the luxury and elegance of Demure & Co.

A Warm Welcome

The evening commenced with a welcome reception that embodied grace and refinement. Among the VIP Guest list included “Her Excellency Salwa Al Hadid from the Embassy of Jordan, her counterpart (Indonesian Embassy in Jordan) Her Excellency Mrs Ismi Rohi, head of Mission for Embassy of United Arab Emeritus (UAE) Shaima Alhabsy from Dubai,Ria Wulandari,Listianawati Setyo and many more. Guests were greeted with a carefully curated selection of gourmet canapés, each crafted with flavors that paid homage to Arabian traditions. The VIP seen in Demure & Co were Ade Adrini , Yovita Lesmana, Celina Laksono, Canti Sari with Kemita Boediono as MC, and many more As attendees mingled and admired the artwork on display, the live piano music wove through the room, casting a soothing ambiance that set the tone for the enchanting night ahead.

The Captivating Runway Presentation

The heart of the evening was the highly anticipated runway presentation, which featured an exclusive showcase of Demure & Co’s Prive’ SS2025 collection. As the lights dimmed and the music rose, the room was captivated by the elegance and poise of professional models and the evening’s muse, who brought the 35-40 exquisite outfits to life. Each look, from the graceful modest dresses to the intricately detailed kaftans, spoke volumes of Demure & Co’s dedication to craftsmanship, luxury, and timeless elegance.

A Glimpse of True Modest Luxury
The SS2025 collection encapsulated Demure & Co’s vision of blending contemporary design with traditional modesty. Each piece radiated sophistication, with the finest fabrics and delicate embellishments creating an aesthetic of understated luxury. The collection’s standout pieces included limited-edition kaftans that embodied a perfect fusion of modern artistry and cultural heritage. The intricate details of these garments showcased Demure & Co’s commitment to delivering modest wear that is both timeless and trendsetting.

Private Trunk Show: A Bespoke Experience
In keeping with the exclusivity of the event, attendees were treated to a private trunk show where they could immerse themselves in the allure of Demure & Co’s most coveted designs. The trunk show offered an intimate setting for guests to explore the limited-edition pieces, including kaftans, modest dresses, and a selection of exquisite handbags, all designed with the sophisticated modest woman in mind.

VVIP Concierge Services
For the brand’s most esteemed guests, the evening extended beyond fashion. The VVIP concierge services ensured that attendees had access to bespoke experiences, including private showroom viewings and personalized styling consultations. The services, tailored to cater to each guest’s unique preferences, added an extra layer of exclusivity to an already luxurious evening.

A Dazzling Conclusion
As the evening drew to a close, the atmosphere remained magical. Guests were invited to enjoy a final, mesmerizing piano performance, providing a fitting end to a night of luxury, artistry, and impeccable style. But the experience didn’t end there—guests were also granted backstage access, where they could shop the collection privately, offering an exclusive opportunity to acquire pieces before they were available to the public.

Embracing the Future of Modest Fashion
Demure & Co’s SS2025 collection was not just a presentation of garments; it was a statement of the brand’s mission to redefine modest fashion. By blending contemporary aesthetics with traditional values, Demure & Co aims to push the boundaries of how modest wear is perceived, making it a mainstay in the global fashion narrative.

Luxury, Sophistication, and Cultural Heritage
At the heart of Demure & Co’s philosophy is the celebration of cultural heritage, combined with an unwavering commitment to luxury and sophistication. The private fashion trunk show epitomized this vision, offering guests a unique experience that blended fashion, art, and music, all while embracing modesty as a form of personal and cultural expression.

A Night to Remember
The collaboration with Harper’s Bazaar underscored the significance of this event in the fashion world, and the private trunk show solidified Demure & Co’s place as a leader in luxury modest wear. The SS2025 collection, with its meticulous craftsmanship and timeless elegance, left an indelible mark on all who attended, marking the beginning of a new era in modest fashion.

Looking Ahead
As Demure & Co continues its journey, the success of the private fashion trunk show signifies a bright future for the brand. With a focus on inclusivity, cultural celebration, and impeccable design, Demure & Co is set to elevate modest fashion to new heights, shaping the future of luxury for the modern modest woman.